Feb 09 2009
About Flyers and Blogs
Apparently, sometimes flyers do work.
I went to an interview once for a freelance design job. Didn’t get the job. However, in the interview the guy mentioned to me that when mailing out advertisements the return rate is about 1%. Basically, this means that for every 100 advertisements mailed, they get about one customer.
I’ve been handing out today.com flyers. Really, not “handing out”, I’m anti-social, so I’ve been putting them on people’s cars. This way I don’t have to bug them at their door. I’ve handed out about 100 flyers so far and I’ve gotten one e-mail from someone. Hence, 100 flyers given out, 1 person returning with some interest.
This is his blog btw, reviewthefacts.net. I don’t know if he’ll be joining today.com or not. However, it still counts as interest and he had to view my blog to be able to get my e-mail.
This 1% rule is why flyers for auditions don’t work. It doesn’t make much sense going around neighborhoods and putting flyers on cars. There aren’t 100 bulletin boards to post the flyers too. So when it comes to auditions, flyers are a no. Unless you know of a bulletin board that actors check frequently. Then yes, defiantly put up a flyer.
Also blogging is the best thing ever. It’s a way to make a little money on ventures you would otherwise see nothing on. This ties in well for the indie filmmaker who is still experimenting. Or the artist who hasn’t made a reputation yet, or the musician or the novelist… The list goes on and on. The idea is simple. You write a blog about whatever your art fix is. Set a blog up with a website that pays money for writing (like today.com). Or make your own blog with whoever you like and use an ad program. You won’t see a lot of money. However, you might make back some of the money spent on props or art supplies. With four posts on here about my Milton project, at a dollar a post, I’ve made back the money I spend on coffee while holding auditions at starbucks. Hoo-ha.
I love the little Al Pacino in there. Your right. It’s also a great place to keep notes on things.